Tips for Tenants: Spring 2021
Create a Buzz this Spring!
The days leading up to the four major holidays of the Spring season see an increase in traffic, as well as sales.
Plan ahead and start creating a buzz for the upcoming Spring season! Well-timed promotions around holiday gifts and merchandise can help drive both physical and online traffic to your store. Include flash sales, early-bird specials, and loyalty rewards for your best customers. Then, promote your sales and specials in your storefronts, and online via your website, e-mail blasts, and social media channels!
With the Winter season coming to a close, it’s also a great time to perform some Spring cleaning! Below are additional operational and marketing tips to get your retail store in tip-top shape this spring!
Window Washing: What’s the point of having a beautiful window display if the windows themselves are filthy? Make sure to wash your store windows both inside and out!
Organize: Organize your inventory on the front end of your store, and in your backroom too. Consider bins with labels, hanging racks, and shelving. Retail shelving units may even allow you to store more while maximizing your floor space.
Clean & Dust: What’s “spring cleaning” without the actual cleaning? This is especially important as the pandemic lingers. You need to continually ensure a clean and safe space for your customers and employees. And, don’t forget to dust your fixtures and those hard-to-reach places too!
Decorate: Once you’ve finished all of your cleaning, try adding some seasonal decor to help your store really pop! Add a splash of color or some flowers to make your store feel warm and welcoming to spring shoppers.
Get Outside: Make the most of your curbside! Decorate and draw positive attention to your store. Host sidewalk sales, continue to encourage curbside pick-up or create a seating area.
Service Your HVAC: Don’t forget to complete preventative maintenance on your HVAC system in time for the cooling season. Check your service agreement to see what’s included, and schedule a check-up before you notice the AC isn’t working!
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