Tips for Tenants: Navigating the Holiday Rush
The average person in the United States spends more than $1,100 on holiday shopping a season. Can you believe that? It’s time for us to take advantage of the season with our Tips for Tenants.
Holiday Shopping Timeline
The last couple of years, it’s become apparent that the holiday season has been getting longer and longer. At this rate, we’ve started seeing Halloween decor starting as early as mid-July. Let’s take a deeper dive into this timeline, so you can prepare yourselves for the crazy holiday season early next year:
Here are the key important dates for you to remember in this edition of Tips for Tenants:
- Mid-July: Fall and Halloween decor have been appearing on shelves. This could be due to trying to diminish past years stocks, but we’re seeing a rise in decor sales during this time.
- September: 25% of consumers start their holiday shopping
- September – October: We begin to see the “Christmas” Creep. This is where our Christmas and holiday decor jumps before a few other holidays, namely Halloween and Thanksgiving, and starts to enter your shopping aisles.
- October: Another 25% of consumers kick off their shopping and we see big sales begin to launch
- October 31: Christmas/Holiday products and marketing are in full swing
- Friday, November 24th, and Saturday, November 25th: Black Friday and Small Business Saturday! Get your sales ready
- Saturday, December, 16th and Thursday, December 21st: The two predicted busiest last minute shopper days of the season
Keep this schedule in mind as you plan future promotions and events.
Holiday Tips for Tenants
The holiday season is your time to shine, so be sure that you’re putting your best foot forward. Here are a few tips to help you do so:
- Spruce up your window displays to create an inviting environment
- Pull out your best and newest merchandise
- Put additional efforts into online sales
- Team up with other shops in your center for holiday promotions
- Prepare your staff for the increase in traffic
- Be strategic with the promotions and sales you choose
- Don’t forget to cater towards the impulse buys!
- Throw events that drive foot traffic to your store
- Don’t be afraid to follow some market trends
- Market beforehand!
Don’t be shy about using all of your resources! Feel free to contact Christina Carr, Director of Marketing, with any questions.
Friendly Reminders
As always, it’s very important to make sure your storefront is in tip top shape as the weather changes. Be sure that you are:
- Servicing all HVAC units before winter hits
- Checking and repairing any exterior signage as needed
- Cleaning your windows
- Updating any automatic lighting to account for daylight savings (November 5th)
Have you met?
We have a new property management team! Have you met Jeff Wright, Senior Property Manager, and Alex Kipp, Assistant Property Manager? They have been and will continue to travel to our various properties across the country. If you’d like to connect with them, please send them an email directly.
For all service requests, feel free to use this link to submit your request.